STRATEGIC MARKET INTELLIGENCE
Constant Market Disruption Drives the Essential Need for Ongoing Strategic Intelligence.
Strategic solutions require expert understanding,
interpretation and communication of research findings, analysis, implications, and recommendations for action… All from our clients’ perspective. They need to know what advertising decision makers think, say, and do—their opinions, plans and motivations.
We mitigate this industry disruption and confusion by providing a research-based, expert-driven intelligent approach to answer, “What do we do NOW, and what can we do to address what’s coming NEXT?”
We Define For Our Clients…
The Critical Sales Factors in A Complex Media / Advertising Buying Process
Who Is Involved in Media Decision-Making, And How?
What Motivates Media Buyers to Select – Or Avoid – Your Brand?
How Buyers Are Responding Now, And What Exactly Will They Do Next?
OUR SOLUTIONS
Discovering Why Advertisers Feel the Way They Do is the Objective of the Insights We Collect.
Our research and reporting uncover the plans of media decision makers involved in recommending, specifying, and approving the selection of media and ad tech brands like yours. All year long, Advertiser Perceptions keeps you abreast of the rapidly changing media landscape, enabling more informed decisions, resulting in more successful outcomes and better advertiser experiences.
Brand Tracking.
We deliver subscription-based insights to clients via regular updates over multiple years. This includes competitive benchmarking, comparative analysis to prior waves, and tracking of brand health, awareness and perceptions with advertisers.
Syndicated Insights.
Frequently produced syndicated reports focus on the highest trending topics through the year. These market-based reports include areas such as CTV advertising, ad measurement, identity resolution, macroeconomic effects, upfronts and newfronts, programmatic advertising, reputation and trust.
Proprietary Solutions.
We develop customized intelligence that addresses a client’s particular business case or specific use case. This can take the shape of market opportunity studies, thought leadership, vertical analysis, brand positioning, and go-to-market effectiveness.
Expert Communities.
Curated expert communities developed from our AdPROs network can be activated on-demand through roundtables, one-on-one interviews, and customized surveys to deliver agile insights on specific needs, projects, interests, and topics.
OUR PROVEN 5-STEP PROCESS
Transparent, Comprehensive, Collaborative, and Action-Oriented
Our quantitative and qualitative methodologies evaluate media brands and ad tech companies against a dynamic list of criteria based on expanding marketer and agency KPIs. Our proven process emphasizes teamwork and transparency, dedicated to customizing a solution based on your critical business needs.
DISCOVERY
Identify the client’s unique objectives and challenges.
RESEARCH
Engage intelligence gathering through the AdPROs Network via quantitative and qualitative research.
ANALYSIS
Strategic market intelligence experts review and interpret the data to find solutions and determine a customized course of action.
DISCUSSION
Leverage the gathered intelligence and analysis to present, probe, and brainstorm with clients.
ACTION PLAN
Provide clients with a concrete set of actionable recommendations.