Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new ways to promote their offers. And brands and buyers had to determine the value of buying advertising upfront in this uncertain landscape. In this new Quicklook Video, you’ll learn how advertisers adapted to the 2020 virtual events. We’ll look at how they allocated their budgets and if advertisers still value traditional upfront formats and opportunities – or if they prefer a new world of virtual events.
2020 Upfront / NewFronts Report
