Erin joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise. Erin has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms. A published thought leader, Erin advises leading media companies on important marketing trends and industry dynamics. Erin has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Erin is focused on working with clients such as WarnerBros. Discovery, Tubi, The Walt Disney Company, NBCUniversal , Hulu, Roku, and Snapchat.