Ken Pearl is the cofounder and Executive Chairman of Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry. Understanding the powerful advantage that research-based intelligence can bring, Pearl has focused the company on delivering data-informed solutions and guidance to its clients. Today, the Advertiser Perceptions team of experts provides solutions to many of the largest media and ad tech companies, agencies, marketers and investors worldwide. Previously, Pearl held senior management positions at On2 Technology (acquired by Google), Ziff Davis Publishing and CMP Media. He began his career in 1980 with IBM.