Sarah has deep experience helping media companies maximize growth, spanning both B2B/advertising sales and consumer usage. Sarah held marketing leadership positions at CBS Interactive, CNET, GameSpot and Dwell Magazine before joining Advertiser Perceptions consulting practice, helping executives at the world’s leading media companies use data-validated insights to drive business success. Sarah is a sought-after industry thought leader, with expertise spanning multiple fast-moving areas of digital media and marketing — brand and performance advertising, social media, digital audio and podcasts, the creator economy, trust and brand suitability, and related ad tech underpinning the media ecosystem.