AP Ad Insights Hub: Frequently Asked Questions

Would the Hub be available to my entire organization, or are there seat limits? Do you offer individual seat licenses?

Your company’s license includes access for everyone at your organization. There are no seat limits with your access, which makes for an extremely easy onboarding process. Each user still needs to log in and create a profile with their company domain email address.

How is your research different from what advertising/marketing-focused providers currently offer?

Our research and insights are proprietary to Advertiser Perceptions. While you might see our insights featured in trade and news publications, we can assure you that you won’t find the depth of insights that we offer anywhere else.

Further, our insights are OURs: our research is conducted via our AdPROs panel, our proprietary panel of hundreds of senior-level advertising and marketing media professionals, publishers and more. Our panel is hypervetted and has existed for more than 20 years. And all of the results of research conducted using this panel are analyzed by a team of senior business intelligence leads that have decades of experience in the advertising industry.

In addition, our data is extremely complementary to other providers / existing subscriptions. Our clients describe us as a crucial layer to their research stack. Schedule a demonstration here to see how.

More about Advertiser Perceptions here.

Are office hours available?

Yes, engagement with our Business Intelligence team is included at multiple service tiers.

Office hours may include time with an analyst or consultant to discuss topics of interest, review specific reports or have an AP analyst come present to your organization (in-person or virtual). Contact us here to learn more.

Is there data that accompanies the reports that I get?

Yes, each report is accompanied by a date file in Excel format trended (where applicable) and with key data cuts by agency/marketer and spend level ($25M+/-), available for all service tiers.

What is your global coverage?

The Macroeconomic Effects & Perceptions report includes data and insights for France, Germany, UK, Brazil, Japan, and at the worldwide level. This report is published on a quarterly basis. Other reports or intelligence briefs may be added throughout the year featuring other regions, so check back regularly.

Do you offer trials?

We do not offer trials due to the sheer volume of IP that we produce, but we are happy to offer a teamwide demonstration to ensure the AP Ad Insights Hub is right for your organization.

Do you offer custom research solutions?

Absolutely. In addition to Advertiser Perceptions’ marketplace insights, we offer an arsenal of custom research solutions (ex. thought leadership, white papers, expert communities, and many more).

Feel free to contact us to learn more and/or explore some of our past work and case studies. We can walk you through everything we do and share how our custom capabilities can complement your All In access.

What topics do your reports cover?

The Ad Insights Hub covers every major topic impacting those connected to marketing and advertising in some way. Our content roadmap changes in lockstep with the industry, so more topics may be added. If there is a specific topic you’d like to see covered or aren’t sure it’s included, you can ask us here.

Who would find your reports valuable?

Strategy, Research, Insights/Analytics, Marketing, Sales/Account Management, Creative, Product and more, both at brands and agencies, have leveraged AP’s intelligence in numerous ways. Here are some of the ways our clients have used our work in the past:

Win More Business
- Streamlined proprietary business intelligence of a vetted caliber unobtainable anywhere else
- Understand your competitive set or the key media landscape for specific channels/areas of the advertising industry
- Fuel client pitches with trustworthy research, context, and insights
Execute Strategy
- Empower strategy teams with vetted insights and assist with channel planning (ex. use AP data to justify vendor or media company inclusion on a media plan to their clients)
- Allocate resources effectively with forecasts on select channels, formats and emerging areas of the advertising space
Launch New Products/Services
- Identify emerging trends early to inform business roadmap
Learning & Development
- Assist in training new hires & existing workforce (ex. content updates, custom newsletters, office hours)
- Leverage the expertise of our Business Intelligence team to ask specific questions and receive actionable answers.

What do I do if I have a hard time finding what I need or have specific questions?

Your access includes full account support. You can contact your dedicated account representative who will help field all questions and leverage the expertise of the Business Intelligence team when necessary.

Can I get the reports tailored for my company?

Yes, multiple tiers (Mid-Level, Upper-Level, Enterprise) include reports that can be customized specific to your organization’s needs and may include an Executive Summary, Key Takeaways, and Opportunities/Recommendations. We will work closely with your company to develop the ideal strategy. The number of customized reports varies depending on your organization’s needs.

Do your Business Intelligence experts present their research findings?

Yes, multiple tiers (Mid-Level, Upper-Level, Enterprise) include office hours with an analyst or consultant to discuss topics of interest, review specific reports or have an AP analyst come present to your organization (in-person or virtual).

How is the Ad Insights Hub priced?

There are four service tiers available depending on your organization’s specific needs.

Basic
Mid-Level
Upper-Level
Enterprise

What is the standard length of contract?

Standard contracts begin with a 12-month minimum. We also offer multi year agreements, which can unlock additional cost efficiencies.

What is your renewal/cancellation policy?

Licenses will automatically renew for subsequent annual terms at a four percent (4%) increase. Either party may opt-out of annual renewal with thirty (30) days written notice.

What’s included in my company’s subscription?

There are (4) available tiers for access to the AP Ad Insights Hub (Basic, Mid-Level, Upper-Level, Enterprise). All tiers include:

Access to roughly 30 Market Intelligence Reports throughout the year.
- Excel files containing important data sets within the reports (e.g., responses by agency/marketer or large vs. mid-sized spenders)
- Live and on-demand webcast presentations of each report, including Q&A to your (internal) invited guests, with members of our business intelligence team
- Report abstracts with summary and companies tracked
Forecast Dashboard
- Advertiser Perceptions’ proprietary US ad spending forecast dashboard featuring data spanning 2019 to 2025 and sub-forecasts for areas like CTV, retail media, social media, spending by company size and more
Additional tiers include:
- Reports customized specific to your company’s specific needs
- Office hours with an analyst or consultant to discuss topics of interest, review specific reports or have an AP analyst come present to your organization (in-person or virtual)

How about how often is the library updated?

Every time we release a new report or update a forecast! More specifically, this means that the Hub will be continuously updated throughout the month. All subscribers will receive email alerts each time a new report is released.

Our current Hub is populated with reports published from Q3 2023 onward; as new reports publish in 2024, they will be added to the Hub. For an idea of when you can expect specific reports, please refer to our report schedule located in the Hub.

What forecasts are included with access?

With the launch of this exciting new product, your company’s access begins with the interactive forecasts below, with more to be added on an ongoing basis.

US CTV Ad Spend
US Digital Ad Spend
US Digital Audio Ad Spend
US Mobile, CTV, and Desktop Programmatic Display and Video Ad Spend
US Retail Media Ad Spend
US Social Media and UGC Video Platform Ad Spend
US Total Ad Spend
US Total Ad Spend by Company Size
US TV Ad Spend