Unbiased advertising-related data and insights subscription offering to help power business decisions
New York, NY (March 6, 2024) – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and ad tech industry, today announced the launch of the AP Ad Insights Hub, an all-access subscription offering.
The Hub will help organizations better understand the complex and rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and sales strategies, and fuel client pitches with trustworthy research, context, and insights from senior-level advertising industry analysts.
With over 20 reports focused on the most pressing topics within the advertising landscape, including industry evolution and challenges and channel-specific insights, subscribers will have access to forecasts for ad spending, and reports covering CTV, trust in advertising, AI/ML in advertising, the creator economy, demand- and supply-side platforms.
“We are thrilled to provide full access to all of our brand and market reports for the first time on an easy-to-use platform,” said Randy Cohen, CEO at Advertiser Perceptions. “By offering the full breadth of our reports in a single package, we are enabling subscribers to utilize a wealth of up-to-date data and insights and to share them with colleagues throughout their organizations.”
Subscriptions include unlimited seats and contain access to:
- Market Intelligence Reports
- Comprehensive reports updated bimonthly, quarterly, biannually, or annually.
- Brand tracking for 300+ unique media and ad tech brands/companies.
- Live and on-demand webcast presentations of each report, including Q&A to your (internal) invited guests, with members of our business intelligence team.
- Report abstracts with summary and companies tracked.
- Data (Excel) files containing important data sets within the reports (e.g., responses by agency/marketer or large vs. mid-sized spenders).
- Interactive Forecast Dashboard
- Advertiser Perceptions’ proprietary US ad spending forecast dashboard featuring data spanning 2019 to 2025 and sub-forecasts for areas like CTV, retail media, social media, spending by company size and more. Data will be updated quarterly.
For more information, please visit: https://www.advertiserperceptions.com/ad-insights-hub.
About Advertiser Perceptions
Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue.
