Former MediaRadar director to lead client relationships for strategic market intelligence firm
NEW YORK, NY, September 7, 2023 – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and ad tech industry, has named Jacqueline Baranov as Vice President of Consulting.
Baranov brings over 10 years of advertising industry experience, having spent her career helping B2B and B2C clients understand the strategic investments needed to maximize revenue. She joins Advertiser Perceptions from MediaRadar, where she helped 500 Fortune companies and small/mid-sized businesses achieve and exceed revenue expectations.
“We are thrilled to have someone of Jacqueline’s caliber join our team,” said Kevin Mannion, President and Chief Strategy Officer, Advertiser Perceptions. “Our clients who have worked with her in the past consistently point to her highly developed skills in creating rapport and trust and adding value to each engagement.”
As Vice President of Consulting at Advertiser Perceptions, Baranov will lead client relationships and engagements with a mix of established and emerging ad tech brands.
“As the industry juggles disruptive technology, legislation, and economic headwinds, the market intelligence and guidance Advertiser Perceptions provides is critical for companies to remain competitive,” said Baranov. “Advertiser Perceptions is already well-known in the industry for digging deeper into the issues that marketing leaders are facing and I am confident that my expertise married with the company’s unique, data-driven strategic sales and marketing insights will position clients for long-term success.”
