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EXPERT OPINION BLOG SERIES
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...
LAUREN FISHER
GM Business Intelligence
Advertiser Perceptions
360° VIDEO SERIES
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
AP IN THE NEWS
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Stars Are Back for Upfronts, More Dollars May Follow as Well
Why finding the true value of retail media is a tough nut to crack
GOOGLE USERS APPEAL REAL TIME BIDDING RULING; ROBLOX LAUNCHES NEW AD FORMATS; PUBS OVER BRAND SAFETY
Legacy media makes new bets on CTV and retail media convergence
NBCUniversal, Instacart ink retail media data collaboration