Harder Times Shift Advertiser Focus From Harmful Content To Performance by Frank Papsadore | Oct 30, 2023 | Links
40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies by Frank Papsadore | Oct 30, 2023 | Links
Ad Buyers Plan to Spend Less Than Half of Video Budgets In Upfront by Frank Papsadore | Oct 30, 2023 | Links
Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Frank Papsadore | Oct 30, 2023 | Links
Fake News Phobia Grows Among Ad Buyers. The Fix May Be Selling Radio’s Legitimacy by Frank Papsadore | Oct 30, 2023 | Links