Coronavirus and the Streaming Wars: Innovation Please!

Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to...

Video Strategy in the Age of vMVPDs, SVOD and AVOD

While TV continues to be one of the best reach vehicles for advertisers, we’ve found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t...

Contrary to Hype, Advertisers Divided on AI

Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...