Turning Lemons Into Lemonade: Ad Spending and Data

Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...

New: And Then There Were Three…

Advertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City. Kevin’s presentation focused on how Amazon is competing with Google and Facebook across the media and tech...