Video Strategy in the Age of vMVPDs, SVOD and AVOD

While TV continues to be one of the best reach vehicles for advertisers, we’ve found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t...

Contrary to Hype, Advertisers Divided on AI

Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...

Ad Measurement: It’s Time For a Disruptive Solution

When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement: Determining ROI Ad fraud Inaccurate measurement Incomplete cross-media measurement We can all agree that the state of measurement in our industry is...