Video Strategy in the Age of vMVPDs, SVOD and AVOD

While TV continues to be one of the best reach vehicles for advertisers, we’ve found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t...

Ad Measurement: It’s Time For a Disruptive Solution

When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement: Determining ROI Ad fraud Inaccurate measurement Incomplete cross-media measurement We can all agree that the state of measurement in our industry is...

Turning Lemons Into Lemonade: Ad Spending and Data

Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...