Ad Measurement: It’s Time For a Disruptive Solution

When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement: Determining ROI Ad fraud Inaccurate measurement Incomplete cross-media measurement We can all agree that the state of measurement in our industry is...

Turning Lemons Into Lemonade: Ad Spending and Data

Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...

Podcast Conversion Ratio Increasing Steadily

More advertisers than ever are considering investment in podcasting. That’s the finding of research commissioned by Cumulus / Westwood One and conducted by Advertiser Perceptions, which has tracked conversation, consideration, intent and action for podcast advertising...