by Frank Papsadore | Dec 12, 2018 | News
Competing for consumer mindshare is a perennial challenge for marketers – one made all the more difficult as consumers continue to find ways to avoid any kind of interruptive advertising. Unsurprisingly, momentum around ad formats that add value and harmonize with...
by Frank Papsadore | Nov 26, 2018 | News
Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP...
by Frank Papsadore | Oct 29, 2018 | News
By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re wrong. Blockchain is not cryptocurrency, it’s not just...
by Frank Papsadore | Oct 8, 2018 | News
If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats. In our 2018 Advertising Measurement Report,...
by Frank Papsadore | Jul 9, 2018 | News
According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels. However, while...
by Frank Papsadore | Jul 9, 2018 | News
Video convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad video options remains a challenge...
