Why Video Won’t Kill The TV Star

Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...

The Power Of Participation-Based Marketing

Last week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of...

Who’s Afraid Of The Big Bad Blockchain?

By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions                       The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re...