by Frank Papsadore | Oct 16, 2020 | News
New research shows marketers seeing significant benefits with Customer Data Platforms A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds...
by Frank Papsadore | Oct 7, 2020 | News
New research shows marketers seeing significant benefits with Customer Data Platforms NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms...
by Frank Papsadore | Mar 3, 2020 | News
Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...
by Frank Papsadore | Feb 7, 2020 | News
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. More than 90% of local retailers and two-thirds of national advertisers are poised...
by Frank Papsadore | Jan 7, 2020 | News
by Frank Papsadore | Nov 6, 2019 | News
Advertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City. Kevin’s presentation focused on how Amazon is competing with Google and Facebook across the media and tech...
