Contrary to Hype, Advertisers Divided on AI

Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...

New: And Then There Were Three…

Advertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City. Kevin’s presentation focused on how Amazon is competing with Google and Facebook across the media and tech...

Why Video Won’t Kill The TV Star

Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...