Who’s Afraid Of The Big Bad Blockchain?

By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions                       The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re wrong. Blockchain is not cryptocurrency, it’s not just...

What Agencies and Marketers Want From a DSP

According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels. However, while...