by Frank Papsadore | Apr 8, 2021 | Blog, News
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...
by Frank Papsadore | Feb 24, 2021 | Blog, News
Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...
by Frank Papsadore | Oct 16, 2020 | News
New research shows marketers seeing significant benefits with Customer Data Platforms A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds...
by Frank Papsadore | Oct 7, 2020 | News
New research shows marketers seeing significant benefits with Customer Data Platforms NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms...
by Frank Papsadore | Mar 3, 2020 | News
Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...
by Frank Papsadore | Feb 7, 2020 | News
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. More than 90% of local retailers and two-thirds of national advertisers are poised...
