by Frank Papsadore | Mar 3, 2020 | News
Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...
by Frank Papsadore | Feb 7, 2020 | News
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. More than 90% of local retailers and two-thirds of national advertisers are poised...
by Frank Papsadore | Jan 7, 2020 | News
by Frank Papsadore | Nov 6, 2019 | News
Advertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City. Kevin’s presentation focused on how Amazon is competing with Google and Facebook across the media and tech...
by Frank Papsadore | Mar 5, 2019 | News
Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities...
by Frank Papsadore | Feb 13, 2019 | News
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...
