by Frank Papsadore | Jan 6, 2022 | Blog, News
Pre-pandemic, commerce-related advertising was already on the rise, thanks to the expansion of retail media networks like Walmart Connect and Target’s Roundel and the rise of social commerce. Post-pandemic, these and other areas of digital advertising that have...
by Frank Papsadore | Dec 14, 2021 | Blog, News
Advertiser Perceptions finds trust factors now weigh more significantly on media buying than in recent years. Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and...
by Frank Papsadore | Nov 30, 2021 | Blog, News
Advertiser Perceptions finds most retail advertisers are running more digital and in-store ads, while nearly 70% already use or are testing live stream shopping. The holiday season will see a rebound in digital ad spending this year, as 47% of digital retail...
by Frank Papsadore | Nov 16, 2021 | Blog, News
Advertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events. Advertisers spent more than half of their video budgets at the 2021 Upfronts and paid higher prices to do it, according to the Advertiser...
by Frank Papsadore | Nov 2, 2021 | Blog, News
Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their...
by Frank Papsadore | Oct 20, 2021 | Blog, News
Wave 3 of our bi-annual CDP Report points to strong signals that CDPs have gone from being a martech buzzword to serving a critical role in organizations’ tech stacks. We believe wave 3 shows that CDPs adoption and use is out of the first inning, and we are in the...
