REPORT: How 2021 Changed the Upfronts

Advertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events. Advertisers spent more than half of their video budgets at the 2021 Upfronts and paid higher prices to do it, according to the Advertiser...

CTV’s Big Moment Is At Hand

Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their...