Report: Advertisers Aren’t Ready for IDFA Drop

As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...

REPORT: CDPs COMING OF AGE

New research shows marketers seeing significant benefits with Customer Data Platforms A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds...

REPORT: CDPs COMING OF AGE

New research shows marketers seeing significant benefits with Customer Data Platforms NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms...

Contrary to Hype, Advertisers Divided on AI

Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...