by Frank Papsadore | Feb 13, 2019 | News
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers...
by Frank Papsadore | Jan 29, 2019 | News
Last week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert panelists Stacy Minero of Twitter and Lou Paskalis of Bank of...
by Frank Papsadore | Dec 12, 2018 | News
Competing for consumer mindshare is a perennial challenge for marketers – one made all the more difficult as consumers continue to find ways to avoid any kind of interruptive advertising. Unsurprisingly, momentum around ad formats that add value and harmonize with...
by Frank Papsadore | Nov 26, 2018 | News
Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP...
by Frank Papsadore | Oct 29, 2018 | News
By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions The chief reason: They associate blockchain with the volatile bitcoin and cryptocurrency marketplaces. They’re...
by Frank Papsadore | Oct 8, 2018 | News
If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats. In our 2018 Advertising Measurement Report,...
