by Frank Papsadore | Sep 22, 2021 | Blog, News
THE IDENTITY LANDSCAPE IS FULL OF OPPORTUNITY FOR ADVERTISERS Advertisers are no strangers to the pressures of privacy regulation and navigating measurement challenges. At present, many are focused on managing the fallout from Apple’s update to iOS 14, which now...
by Frank Papsadore | Jul 1, 2021 | Blog, News
Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s...
by Frank Papsadore | May 7, 2021 | Blog, News
Advertisers change their tune on gaming and kids’ related programming and apps, and turn up their investments in audio, video and ecommerce platforms. Mobile advertisers aren’t stuck in neutral as online identity solutions flux; their push to strike a balance between...
by Frank Papsadore | Apr 28, 2021 | Blog, News
New report finds advertisers more bullish on branded content and influencer marketing in more ways, from the ability to address sensitive issues to driving sales. ACCESS DETAILS ABOUT BRANDED CONTENT AND INFLUENCER MARKETING REPORT HERE As the pandemic and social...
by Frank Papsadore | Apr 8, 2021 | Blog, News
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...
by Frank Papsadore | Feb 24, 2021 | Blog, News
Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...
