Retail Media Will Represent a Fifth of US Ad Spending in 2024

Inaugural quarterly US Ad Market Outlook Report from Advertiser Perceptions provides US ad spending forecasts across advertising channels such as, connected TV (CTV), linear TV, retail media, social media and more New York, NY (March 20, 2024) – US retail media...

Advertiser Perceptions Introduces AP Ad Insights Hub

Unbiased advertising-related data and insights subscription offering to help power business decisions New York, NY (March 6, 2024) – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and...

It’s Time for Advertisers to Embrace Mobile Gaming

Mobile gaming is a massive opportunity for advertisers to reach consumers, but many are still not taking advantage of it. This is due, in part, to a lack of clarity around effective creative and execution. The mobile gaming industry reached $41 billion in the first...