by Frank Papsadore | Oct 8, 2018 | News
If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats. In our 2018 Advertising Measurement Report,...
by Frank Papsadore | Jul 9, 2018 | News
According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels. However, while...
by Frank Papsadore | Jul 9, 2018 | News
Video convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad video options remains a challenge...
by Frank Papsadore | May 23, 2018 | News
Video convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad video options remains a challenge...
by Frank Papsadore | Apr 17, 2018 | News
The holy grail for advertisers is reaching the right person with the right message at the right time. The smartphone gives advertisers the best tool to meet that objective, consequently resulting in the movement of more dollars to reach consumers on their personal...
by Frank Papsadore | Apr 13, 2018 | News
What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger’s Programmatic I/O Conference, Kevin Mannion of Advertiser Perceptions...
