by Frank Papsadore | Jul 25, 2017 | News
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by Frank Papsadore | Apr 26, 2017 | News
Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions. NEW YORK (April 24, 2017) – Addressable TV advertising has doubled in the past year, according to various industry sources,...
by Frank Papsadore | Apr 7, 2017 | News
Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...
by Frank Papsadore | Jan 24, 2017 | News
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...
by Frank Papsadore | Jan 13, 2017 | News
New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are unclear on the future viability of the agency model. NEW YORK, NY – A first of its kind report revealing the perceptions of the...
by Frank Papsadore | Nov 7, 2016 | News
Social networks lead the charge as more advertisers look to commit more money to native campaigns. NEW YORK, NY – Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser...
