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EXPERT OPINION BLOG SERIES
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...
LAUREN FISHER
GM Business Intelligence
Advertiser Perceptions
360° VIDEO SERIES
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
AP IN THE NEWS
47% Of Buyers In Go Addressable Survey Say Addressable Ads Were Upfront Key
A Look at Data Standardization as Generative AI and Privacy Landscape Changes
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Despite Progress on JICs, US TV Advertisers ‘Not Likely to Abandon Legacy Currencies’
Reimagining Retail: How Standardization Can Unlock Retail Media Spend, And Retail Media Ad Buying Predictions
Marketers! Social Media ROI Improving!
Connected TV and Social Platforms Remain Resilient with Advertisers
Marketers Ramp Up Social Spending as ROI Prospects Improve