Learn More

Click the video icon above to learn more about Advertiser Perceptions.

About Us

We’re All About What Advertisers Think

AIRGraphics11-25-13Celebrating our 12th year, Advertiser Perceptions is the world leader in providing media company executives with the research-based advertiser insight and guidance necessary for strengthening their brands, improving their advertiser satisfaction and increasing their advertising sales. We specialize in determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.

Our proprietary panel of media decision makers is one of the largest in the world. The proven advertiser survey and questionnaire development method we employ ensures optimal response. We possess more than 10 years of media decision-making trends and buying norms. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients who represent most of the world’s largest media companies.

Our Approach

We provide our clients with the intelligence necessary for successfully managing the advertiser perceptions of their media brands within a competitive environment. The insights that we deliver are available for hundreds of leading digital, print, television and mobile media brands. Information can be viewed by type of media, agency, marketer, advertiser, prospect, title, function, ad category, region, ad spend and trends. No matter what the media category, our clients gain the intelligence required to succeed.


All trademarks and logos are the property of their respective companies.

Our Team

Founded by Ken Pearl and Randy Cohen, Advertiser Perceptions has assembled one of the most skilled and responsive advertiser insights teams anywhere. Learn More...

Our Clients

Advertiser Perceptions serves the leading media brands worldwide. Click here for a partial list of our clients. Learn More...

Study Participants

Our panels include many of the world’s most influential media decision-makers. Learn More...

Advisory Board

The Advertiser Perceptions Advisory Board is comprised of media industry executives representing leading companies involved in the sale and purchase of advertising. Learn More...