About Us
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Unique, Actionable Intelligence
Founded in 2002, Advertiser Perceptions is the world leader in providing media company executives with research-based advertiser insight and guidance necessary for strengthening their brands and increasing their advertising sales.
OUR APPROACH
Advertiser Perceptions specializes in determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.
Our proprietary database of media decision makers is one of the largest. The advertiser survey and questionnaire development method that we employ ensures optimal response. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent many of the largest media companies.
We provide our clients with the intelligence necessary for successfully managing the advertiser perceptions of their media brands within a competitive environment. The insights that we provide are available for hundreds of leading digital, print, television and mobile media brands. Data can be viewed by type of media, agency, marketer, past advertiser, prospect, title, function, ad category, region, ad spend and trends. Regardless of medium, our clients gain the intelligence required to succeed.
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Our Team Founded by executives Ken Pearl and Randy Cohen, Advertiser Perceptions has assembled one of the most skilled and responsive advertiser insights teams anywhere.
Syndicated Research AIR is the largest multi-client tracking study of media decision makers in the world. It provides media company executives with the plans and opinions of more than 1,500 marketers and agencies every six months.
Custom Research Leveraging the powerful sample source that is created by AIR, advertiser research is available on a limited, custom and proprietary basis.
Our Clients Advertiser Perceptions serves more than 500 media brands worldwide, click here for a partial list of our clients.
Study Participants Our study participants represent some of the world’s most influential media decision-makers.
