What Advertisers ThinkTM
Advertiser Perceptions is the leader in providing the media industry with research-based, advertiser insight and guidance necessary for strengthening brands and increasing advertising sales.
For more than 10-years we have specialized in doing one thing exceptionally well… determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.
What Our Clients Say…
“Actionable insight…”
- Mel Berning, President A&E Television Networks
“One of the best decisions we’ve made…”
- Suzie Reider, Head of Video and Display Advertising, Google/YouTube
“Helps guide our business and increase effectiveness…”
- Tom Harty, President, Meredith Magazines
“Keeps us focused on what’s important to advertisers…”
- J. Michael Rooney, CRO, The Wall Street Journal
“Able to make positive adjustments to our sales efforts…”
- Jon Steinlauf, SVP. Advertising Sales, Scripps Networks
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What Do Advertisers Think?
The more you know, the stronger your brand, the more you’ll sell. Find out why nearly every major media company subscribes to the Advertiser Intelligence Reports. Learn More…
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What Do Advertisers Think
of Your Media BrandUtilize our panel and expertise to conduct your own advertiser research. Identify, uncover and explore key issues affecting sales, media brand, and market share. Learn More…
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What Advertisers Think of Media Brands Not Covered in AIR
AIR2 will deliver to media brands not covered in AIR, the actionable insight necessary for making well informed decisions that will lead to increasing advertising sales and improving media brand strength.
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What Do Advertisers Think
of Personal Mobile DevicesFind out what advertisers think about the migration of print, digital and video content to personal mobile devices and its effect on advertising. More than 50 print, digital and television media brands are measured. Learn More…
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What Did Advertisers Think
of the Upfront?Learn what advertisers thought about this year’s Upfront – attitudes, opinions and reviews. Second-to-none planning insights for next year’s Upfront. Over 50 broadcast and cable networks are measured. Learn More…
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What Do Advertisers Think of Video Advertising Convergence?
Digital video advertising continues to go mainstream. Find out where the ad dollars are flowing and who’s controlling the purse strings. 50+ digital and television media brands are covered.
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What Do Advertisers Think of Media Brand Selling and Marketing Efforts?
The Go-to-Market Report is the largest and most comprehensive multi-client advertiser tracking study of media sales and marketing perceptions. Learn More…
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What Do Advertisers Think
of Ad TechMake sense of the Ad Tech market. Learn what buy and sell side decision makers think of Ad Exchanges, DSPs, Trading Desks and SSPs. Learn More…
