What Advertisers Think
The More You Know. The Stronger Your Brand. The More You’ll Sell .
Do You Really Know What Advertisers Think?
Can you say with complete confidence that you understand – objectively – what’s important to the decisions your advertisers and prospects make? What their media buying intentions are for the next six months? How they view your brand in comparison to the competition? Today, successful media executives embrace the notion that the more you know about how advertisers and agencies think… the more you’ll sell.
Insight from the World’s Most Influential Media Decision-Makers
Advertiser Perceptions is the leader in providing the media industry with research-based, advertiser insight and guidance necessary for strengthening brands and increasing advertising sales, market share and competitive advantage. We specialize in determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.
Our proprietary database of media decision makers is one of the largest in the world. The advertiser survey and questionnaire development process that we employ ensures optimal response. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent many of the largest international media companies.
NEW! Digital Video & Mobile Advertiser Studies
VIDEO ADVERTISING CONVERGENCE STUDY: What Advertisers Think About the Convergence of Video Advertising Across TV, Digital and Mobile Media Platforms.
Digital video advertising is growing at light speed, and with it, top advertisers are finally seeing the web as a branding environment for their campaigns. This phenomenon is inspiring a growing consensus among advertisers that the convergence of television and online video is approaching a tipping point. What does this mean for media companies?
PERSONAL MOBILE DEVICES STUDY: What Advertisers Think About the Migration of Content to Personal Mobile Devices and its Effect on Advertising.
Every day, more online content is moving from desktop computers and laptops to mobile devices – particularly tablets such as the Apple® iPad®. More than ever before, the name of the game is reaching the consumer where he lives. Increasingly, that’s out of the home and on the go: the train, the coffee shop, he mall, the hotel lobby, the office. But in a world of dedicated apps for smartphones and tablets, how do media companies take advantage of this content migration?
OUR BLOG
Randy Cohen, President, Advertiser Perceptions
In just a few short years, digital video has leaped from a jittery, bandwidth-hogging novelty to a key component of any brand-centric or response-driven marketing campaign. Today, the proliferation of smartphones, tablets, and notebook TVs means consumers have more screens to look at – and advertisers and media properties alike are eager to tap into this exceptional opportunity. Read More…
