Click the video icon above to learn more about Advertiser Perceptions.
What Advertisers ThinkTM
Advertiser Perceptions is the leader in providing the media industry with research-based, advertiser insight and guidance necessary for strengthening brands and increasing advertising sales. For more than 12 years we have specialized in doing one thing exceptionally well… determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.
AIR Advertiser Optimism Report
Overall, Advertiser Optimism has remained positive and increasing for five straight years. The index for the Fall of 2013 shows the largest positive growth in Advertiser Optimism since the Spring of 2011. Optimism varies between marketers and their agencies – with agencies being more bullish on mobile advertising, and far more pessimistic regarding the future of print. Marketers have actually become optimistic about Magazines.
AIR Media Company Report
In an effort to better understand what motivates advertisers to work with one media company as opposed to another, we asked advertisers to rate the importance of 15 different criteria in determining the large, multi-brand, media companies (e.g. Time Inc. – and not SI, Fortune,People) with which they choose to work.
Programmatic Advertising Report
The second annual Programmatic Advertising Report from Advertiser Perceptions focuses this year on understanding how advertisers are making decisions, who is involved, how companies at different stages of programmatic adoption view their opportunities, challenges and media partners.
Personal Mobile Devices Report
We asked Advertisers how they perceive smartphones, tablets, iPads, and other mobile devices are reshaping the advertising landscape. What are the right formats for integrating traditional and mobile media? How is “the second screen” – the iPad in the TV room – affecting media messages and consumer choices? Are personal mobile devices the ideal bridge between print, broadcast, and online worlds?
The Upfront / NewFront Report
We asked marketers and agency professionals about the significance of the upfront in their past, present and future buying processes. Our report reveals actionable insight into vertical ad categories that garner the most upfront ad budget commitments, as well as providing visibility into the criteria advertisers consider most important when planning and buying Upfront cable, broadcast and digital video advertising.
Video Advertising Convergence Report
The importance of multi-platform solutions leveraging digital video advertising continues to grow for television buyers. And while still very important, these same solutions have decreased slightly in importance for digital buyers. TV buyers point to larger audience reach and more advanced targeting capabilities. Digital buyers identified as important the benefits of easy integration across multiple media and larger audience reach.
The More You Know
The Stronger Your Brand
The More You’ll Sell
A portfolio of laser-focused syndicated reports that connect you to what your advertisers care most about—mobile, programmatic, Upfronts, digital video, content marketing… among them. Available as a low cost annual subscription, AP Access provides a gateway to the Advertiser Perceptions Omnibus, Round Tables and library of must-have advertiser insight and research as it is conducted on a regular and timely basis. Learn more…