News & Events

Advertiser Perceptions Announces Highest Rated Media Brands

Two Waves of Advertiser Research and Thousands of Advertiser Interviews

Recognize Media Brand Leaders

Advertiser Perceptions the leader in research-based advertiser insight, announces the 2011 Advertiser Perceptions Highest Rated Media Brand awards. All based on what advertisers think, a mix of 25 websites, magazines, television networks, mobile sites and digital ad networks took top honors as the Highest Rated Media Brands.

Every spring and fall, Advertiser Perceptions surveys thousands of leading advertisers (agencies and marketers) in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Through the Advertiser Intelligence Reports (AIR), these advertiser opinions provide the basis for insight-metrics used to gauge media brand and media company performance. The media brands and company that rank highest for each insight-metric and that possess a minimum required level of advertiser consideration are selected as the highest rated media brands.

This year’s Advertiser Perceptions Highest Rated Media Brand Awards are based on the average of AIR Waves 15 and 16 ratings by medium for the following insight-metrics: Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction and overall Media Company.

The Advertiser Perceptions Highest Rated Media Brands…

OVERALL – MEDIA COMPANY (25+ media companies)

Highest Rated Media Company — ABC

PRINT (120+ magazines and national newspapers measured)

Brand Strength — People*
Sales Knowledge — Real Simple
Customer Service — Food and Wine
Advertiser Satisfaction — Sports Illustrated

DIGITAL (200+ websites and portals measured)

Brand Strength — Facebook
Sales Knowledge — Time.com
Customer Service — Yelp
Advertiser Satisfaction — FOXNews.com

CABLE TELEVISION (75+ cable networks measured)

Brand Strength — ESPN*
Sales Knowledge — HGTV
Customer Service — Food Network*
Advertiser Satisfaction — Comedy Central

BROADCAST TELEVISION (all are measured)

Brand Strength — ABC*
Sales Knowledge — ABC
Customer Service — CBS*
Advertiser Satisfaction — FOX

MOBILE (50+ websites and portals measured)

Brand Strength — YouTube
Sales Knowledge — NFL*
Customer Service — CNN
Advertiser Satisfaction — The Weather Channel

AD NETWORKS (50+ ad networks measured)

Brand Strength — Google Display Network*
Sales Knowledge — Collective
Customer Service — Specific Media
Advertiser Satisfaction — YuMe

*  Indicates Highest Rated Media Brand for same insight-metric in prior year