Retail sales grew 4.2% YoY in February according to recently released data from the US Census. While a significant amount of this growth is due to inflation, consumers still decided to grow their spending in retail stores by a mid-single digit percentage. Non-store...

Philadelphia, PA, February 16, 2023 - Eureka Equity Partners, a private equity firm based in Philadelphia, announced today that it has made a significant investment in New York based Advertiser Perceptions. Terms of the transaction were not disclosed. Founded in 2002,...

    By John Bishop, Advertiser Perceptions Moment of flux is a good time to reset the seller-customer relationship Networks are caught between c onflicting speeds. On one hand, there‘s a rush to catch up with streaming and heightened desire for cross-screen...

Advertiser Perceptions finds that US mobile app advertisers prefer to buy advertising in social media, lifestyle and entertainment apps. Only 30% of advertisers spend on mobile games. For advertisers still sitting on the slide lines of in-game advertising, nearly half...

Advertiser Perceptions finds advertisers building first-party models for contextual and cohort-based targeting while they turn to platforms including Google and Facebook for scale. Advertisers’ use of third-party cookies declined almost 10 percentage points last...

Advertiser Perceptions finds publishers turning more to SSPs for new identify strategies as they move beyond cookieless solutions. Publishers aren’t as savvy as they need to be about how to use their own first-party data, and they are increasingly looking to SSPs for...

As the Medium Becomes a Mainstream Buy, it Faces Mainstream Pressures. In a relatively short time, podcasts have become a viable medium for brand awareness, storytelling, and performance. Instead of fighting for slivers of a niche budget, podcast ad providers now...

Information Integrity is Becoming a Baseline Filter for Media Buying By Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions The Neil Young-Spotify controversy put trust and information integrity in the media headlines again last week. While some have...