New report finds advertisers more bullish on branded content and influencer marketing in more ways, from the ability to address sensitive issues to driving sales. ACCESS DETAILS ABOUT BRANDED CONTENT AND INFLUENCER MARKETING REPORT HERE As the pandemic and social...
Report: Advertisers Aren’t Ready for IDFA Drop
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...
CTV Keeps TV Networks a Priority in Expanding Video Landscape
Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...
REPORT: CDPs COMING OF AGE
New research shows marketers seeing significant benefits with Customer Data Platforms A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds...
REPORT: CDPs COMING OF AGE
New research shows marketers seeing significant benefits with Customer Data Platforms NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms...
Do Advertisers Trust You? It Matters Now More Than Ever.
For years now, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. Marketers have been willing to overlook lapses to make their...
Report: Advertisers Treating Q3 as Restart, Not a Rebound
The second half of 2020 marks a new beginning for advertisers and media, according to Wave 5 of The Coronavirus Effect on Advertising – a six-part, biweekly report from Advertiser Perceptions. Advertisers expect to launch more new products this summer and fall, and...
5 Examples of Media-Based Thought Leadership Campaigns
When you lead the industry's thinking about the future of advertising, you can also lead the industry to your specific solution. For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions...
Coronavirus and the Streaming Wars: Innovation Please!
Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to...
Partner, Pivot, Pit Stop, Plan: Advertisers Need You Now More Than Ever
Most of us are still off balance, uncertain about what’s next in a world battling a pandemic. Advertisers are stuck in a triple bind: First, what to do today. Second, what to expect tomorrow. And third, how to plan for what’s next. We have no precedent for this...