Advertisers can’t get enough video, so they’re upping their ad budgets to make room for more connected, digital and linear TV, including brand integrations. That’s the gist of the latest Video Advertising Convergence Report from Advertiser Perceptions, which has tracked the phenomenon in the US biannually for the past five years. The new report details the complex relationship advertisers are developing with video.
Advertiser Perceptions Quarterly Newsletters
Q1 2022: Kickstarting Sales & Marketing in 2022 We polled our panel of US advertisers in January to understand what resonates when researching and choosing media partners. Below, you’ll find tips on what types of content work, what resonates as quality, effective...
REPORT: Advertisers Prepare to Hold Media Accountable for Misinformation
Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation, according to the new Trust in Advertising Report from Advertiser Perceptions.
Holiday Season Rebound For Digital Retail Advertising
Advertiser Perceptions finds most retail advertisers are running more digital and in-store ads, while nearly 70% already use or are testing live stream shopping. The holiday season will see a rebound in digital ad spending this year, as 47% of digital retail...
REPORT: How 2021 Changed the Upfronts
Advertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events. Advertisers spent more than half of their video budgets at the 2021 Upfronts and paid higher prices to do it, according to the Advertiser...
CTV’s Big Moment Is At Hand
Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year.
Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their video spending into the medium, according to the inaugural CTV Landscape Report from Advertiser Perceptions.
CDPs Continue to Boost Their Role Across All Marketing Use Cases & Processes
Wave 3 of our bi-annual CDP Report points to strong signals that CDPs have gone from being a martech buzzword to serving a critical role in organizations’ tech stacks. We believe wave 3 shows that CDPs adoption and use is out of the first inning, and we are in the midst of a CDP evolution.
How Advertisers Are Solving for Identity in a Cookieless Future
THE IDENTITY LANDSCAPE IS FULL OF OPPORTUNITY FOR ADVERTISERS Advertisers are no strangers to the pressures of privacy regulation and navigating measurement challenges. At present, many are focused on managing the fallout from Apple’s update to iOS 14, which now...
Digital Retail Advertising Set To Soar
Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s...
Mobile Advertisers Push New Forms of Content with Identity Solutions in Flux.
Advertisers change their tune on gaming and kids’ related programming and apps, and turn up their investments in audio, video and ecommerce platforms. Mobile advertisers aren’t stuck in neutral as online identity solutions flux; their push to strike a balance between...